PTEN
Product Designer · UX/UI · MG, BrazilAvailable · São Paulo, Rio or remote

Product Designer with an art direction background, designing websites, apps and systems people understand at first glance

Working in UX/UI since 2023, with 30+ projects for real clients.

See case studies ↓Message on WhatsApp ↗

Case studies

[03]
01 · Fan2FanAcademic project

Security as a system for fan-to-fan ticket resale

When a show sells out, all that's left is buying from strangers. From research to usability testing, I designed an app where ID verification, ticket validation, held payments and visible status turn that deal into something people can trust.

Product DesignResearchMobile appFigma
100%of participants completed the buying and selling journeys in testing
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Fan2Fan home screen with search, categories and tickets from verified sellers
Discovery
Event page with a verified seller, protected purchase and ticket linked to the seller's ID
Trust
Confirmation that the ticket transfer was completed
Transfer
02 · FAPAMClient project

From two digital products to a single experience

A student portal and an enrollment landing page became one website, designed for four audiences: students, parents, faculty and prospective students.

UX/UIInformation architectureResponsive web
+40%website visits after launch
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FAPAM website home on desktop, with the admissions banner, the events calendar and program types
03 · ACRClient project

Bringing a luxury real estate brand to digital

A website from scratch for a developer that only existed on social media. I proposed a pre-owned homes section in a stories format, to sell properties without cluttering the experience.

UI DesignDigital brandingResponsive web
0change requests: approved by the client and by an external communications consultancy
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ACR Empreendimentos website home, with an aerial photo of the city, new developments and pre-owned homes in a stories format

About

10+ years

From art direction to product

I started in agencies, creating campaigns, brands and web interfaces. Since 2023 I've worked in UX/UI: I understand the problem and the business, run benchmarks, organize information, design flows and deliver the interface and prototype in Figma. Now I'm moving my career toward Product Design.

More about me →
2023nowUX/UI Designer · Divera Marketing Digital30+ responsive websites, plus apps and system interfaces.
20152023Art direction and creative directionCampaigns, branding and interfaces for websites and landing pages.
2026degreeB.A. in Advertising · UniAcademiaCapstone: Fan2Fan, a P2P platform for safe ticket resale.

Contact

PT · EN · ES

Let's talk. Available for São Paulo, Rio de Janeiro and remote work.

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Fred Calabrez in a dark sweater, sitting in front of a laptop